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This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



Idea Center - Season of Connection

Season of Connection

Looking for the right holiday gifts without the usual stress of last-minute decisions and mismatched options?

The Heart of the Season makes it simple. This large-format catalog organizes thoughtful, custom-branded gifts into three clear collections so you can easily match the perfect item to every relationship and budget.

Solving this early matters — when holiday gifting feels rushed or inconsistent, the opportunity to strengthen real connections is lost. Planning with intention helps you deliver gifts that feel personal, professional, and memorable long after the season ends.

The Heart of the Season Gift Guide

The Heart of the Season is a large-format signature catalog designed to make holiday gifting easier and more meaningful. Inside you’ll find three distinct collections organized by budget and relationship level, with every item selected for strong branding potential and everyday usefulness.

Open Gift Guide
The Heart of the Season Gift Guide
The Warm Welcome

The Warm Welcome

Budget-friendly gifts that deliver intentional appreciation at scale. From functional drinkware and practical desk accessories to useful everyday essentials, these items help you show genuine gratitude to large teams, volunteers, new hires, and frontline staff without stretching your budget.

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The Appreciation Suite

The Appreciation Suite

Warm, professional gifts that turn appreciation into stronger partnerships. This collection features cozy apparel, premium tech accessories, and thoughtfully designed gift sets that bridge the office and home. Ideal for mid-level managers, valued clients, top performers, and milestone employees who deserve to feel seen and appreciated.

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The Distinction Collection

The Distinction Collection

Premium gifts that reflect legacy and prestige for your most important relationships. Elevated tech, luxury gift sets, and high-quality pieces with refined packaging communicate deep regard for C-suite executives, top clients, board members, and key partners. Fully customizable and designed to create lasting impressions.

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Season of Connection

This holiday season, we’re celebrating the power of thoughtful connection. The Season of Connection is your invitation to move beyond last-minute stress and into intentional, meaningful gifting.

Explore The Holiday Preview catalog below, featuring three collections designed for every relationship level — from budget-friendly essentials that show broad appreciation to premium pieces that create lasting impressions. Whether you’re strengthening team culture or honoring key partners, start planning early for a more peaceful and impactful holiday season.

The Holiday Preview

The best professional relationships aren’t built in a rush—they’re grown with care over time. The Holiday Preview invites you to start the season early so you can give thoughtful, personal gifts with ease and enjoy a calmer, more intentional holiday season.

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The Holiday Preview
Meaningful Reach

Meaningful Reach

Good design and reliability should be available to everyone, regardless of group size. This collection focuses on high-utility everyday essentials that deliver sustainable quality and show your team their daily contributions are genuinely valued.

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Everyday Connection

Everyday Connection

A great gift should make someone’s day feel more comfortable and deeply appreciated. This collection features quality lifestyle pieces that bridge office and home, sending the clear message that you value both their work and the person behind it.

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The Legacy Selection

The Legacy Selection

Some partnerships define the history of your business and deserve gifts as enduring as the relationship itself. The Legacy Selection offers premium pieces that serve as prestigious, long-term symbols of respect and appreciation.

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