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This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



Power Your 2026 Goals With Promo

Ready to Power Your 2026 Goals With Promo?

What’s Your Promo Strategy for 2026?

Planning for 2026 means thinking about how promo supports both your people and your programs. It is more than giveaways. It is recognition gifts that keep culture strong, wellness pieces that help employees thrive, and event merch that makes your brand impossible to miss.

The collections below come straight from our latest inspo catalog: Your 2026 Marketing Mix, Powered by Promo. Each one highlights a key touchpoint: recognition, motivation, and launches. Together they showcase products that help you thank employees, build loyalty, and engage customers in meaningful ways.

Your 2026 Merch Setlist

Think of our latest catalog, Your 2026 Marketing Mix, Powered by Promo, as your setlist for the year ahead. Inside you’ll find ideas that make recognition more impactful, motivation more inspiring, and launches more memorable.

View the Mini Catalog
Your 2026 Merch Setlist
Recognition, Remixed

Recognition, Remixed

Encore-worthy recognition starts here. From stylish drinkware to retail-inspired apparel, these gifts help you say thank you in ways that build culture and loyalty. Recognition is more than a moment. It is how you keep appreciation on repeat.

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Motivation on Repeat

Motivation on Repeat

Rewards are more motivating when they feel fresh. Trend-driven products that people actually want to earn, like sleek tumblers or versatile gear, keep performance high and goals in the spotlight.

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Your Brand’s Debut Track

Your Brand’s Debut Track

Every launch deserves the spotlight. Whether it is a tradeshow booth, a product rollout, or a company event, promo helps your brand take center stage. From functional giveaways to buzz building essentials, these picks make your debut impossible to miss.

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Wellness on Repeat

Wellness on Repeat

Building team culture starts with balance. Wellness-focused merch is a tangible way to invest in your people, giving them tools that support mindfulness, energy, and motivation. When employees feel valued and cared for, the whole organization stays in rhythm.

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Ideas on Track

Ideas on Track

Every great playlist starts with track one. Every big idea starts with a blank page. Journals and planners are instruments for creativity, keeping thoughts, goals, and strategies in harmony. When people have the tools to capture ideas, they can create their own rhythm of success, turning inspiration into a record of growth.

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