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This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



Step into Spring 2025

Step into Spring 2025

Redefine Your Brand with Trending Styles

Spring is here, and with it comes a fresh wave of trends redefining promotional apparel and branded merchandise. Whether you’re looking to make a bold statement, embrace sustainability, or cater to active lifestyles, our Spring 2025 collections have something for every brand.

Dive into a world of vibrant new designs, eco-conscious materials, and innovative styles that go beyond mere fashion. From the calming hues of our 'New Neutrals' to the eye-catching 'Like No Other' pieces, each item in our collection is an opportunity to tell your brand's unique story.

Ready to see how these trends can transform your promotional strategy?

Spring 2025: Trends Redefined

Dive into a visual journey of Spring trends. Get inspired and find the perfect pieces to represent your brand.

View Lookbook
Spring 2025: Trends Redefined
Like No Other: Stanley / Stella

Like No Other: Stanley / Stella

Step into the future of promotional apparel with Stanley / Stella, a brand making waves in the U.S. market. Known for their vibrant colors and thoughtful designs, these pieces are crafted from organic and recycled fabrics, offering unmatched quality and sustainability.

View Products »
New Neutrals: Beyond Basic

New Neutrals: Beyond Basic

Say goodbye to boring basics—New Neutrals are here to redefine your brand’s palette. This collection introduces warm earth tones, soft blushes, rich navies, and textured fabrics that create depth and visual interest.

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Performance Power: Active Lifestyle Essentials

Performance Power: Active Lifestyle Essentials

Gear up for action with apparel that works as hard as you do. The Performance Power collection features high-functioning designs made from moisture-wicking fabrics with UV protection.

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Sustainable Style: Planet-Friendly Fashion

Sustainable Style: Planet-Friendly Fashion

Make a difference with a style that cares for the planet. The Sustainable Style collection offers eco-conscious options made from organic and recycled materials at every price point.

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