Welcome to Our Website!

Search

-
Go
a proud member of the AIA community

This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



From Trend to Touchpoint

Turning Merch Into a Meaningful Marketing Move

Every product has the power to tell your organization’s story, and when used strategically, branded merchandise becomes one of the smartest marketing moves you can make. It builds visibility, drives engagement, and strengthens the connection between your brand and the people who matter most.

These collections bring you the newest, trending and most in-demand products for 2026, organized around the ways you can use branded merchandise to create real impact, from recognition and retention to events, campaigns, and community initiatives.

Think of this catalog and these products collections as more than inspiration. They are planning tools to help you choose products that fit your goals, your audience, and your budget, proving that branded merch shouldn’t just be another line item in your budget, it’ should be part of your strategy.

From Trend to Touchpoint

From Trend to Touchpoint brings you the newest, trending and most in-demand products for 2026, organized around the ways you can use branded merchandise to create real impact.

View the Mini Catalog
From Trend to Touchpoint
Keepers: Recognition That Lasts

Keepers: Recognition That Lasts

Recognition is an investment in people and performance. The best gifts remind employees and customers they are valued. From premium apparel to modern lifestyle pieces, these are products worth keeping, ideal for appreciation programs, service milestones, and incentive campaigns that drive loyalty and retention.

Explore the Collection »
Always On: Everyday Brand Visibility

Always On: Everyday Brand Visibility

Visibility happens in motion. From the morning commute to weekend plans, these products are built to move with your audience and keep your brand in view every step of the way. They blend form and function, giving your message a lasting place in your customers’ day.

Explore the Collection »
Make Some Noise: Marketing That Moves People

Make Some Noise: Marketing That Moves People

Attention drives results. These products help you launch campaigns, energize events, and keep your message in motion. Designed for high impact and real engagement, they turn one-time promotions into ongoing conversations.

Explore the Collection »
Belong Here: Building Culture and Connection

Belong Here: Building Culture and Connection

Culture doesn’t just happen; it’s built through shared experiences and a sense of belonging. These products help employees, customers, and partners feel part of something bigger. Perfect for onboarding, internal campaigns, or community events, they reinforce your values and strengthen the emotional connection that turns engagement into advocacy.

Explore the Collection »