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a proud member of the AIA community

This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



Idea Center - Made to Show Up

Travel Ready Merch for Teams who are on the Road

Teams are traveling again. Sales reps are flying to meetings. Field teams are on the road. Clients are being hosted at events and outings.

This catalog focuses on travel-ready merch designed to support how people actually move, meet, and host. Every product in this collection is something people carry, use, or wear while traveling.

Out of Office

Travel-ready branded merch for teams who are on the road, in meetings, and at events.

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Out of Office
Practical Travel Basics

Practical Travel Basics

Entry-level travel items for teams who travel often and need functional basics. These items live in backpacks, glove compartments, carry-ons, and hotel rooms. They help teams stay organized, charged, and prepared without buying things last minute on the road.

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Sales & Event Ready

Sales & Event Ready

Mid-range, reusable merch for sales travel, conferences, and regional events. These items get reused during and after events and in everyday travel. They’re visible in airports, hotels, meeting rooms, and offices.

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Client-Facing and Premium Events

Client-Facing and Premium Events

Premium merch used for client travel, executive meetings, golf outings, and VIP events. These items are tied directly to the experience. They’re used during the event and kept afterward as part of an ongoing program.

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Branded Merch That’s Made to Show Up

Planning outreach for your organization this year? Whether you’re hitting job fairs, school events, community days, campus visits, open houses, or customer appreciation moments, the right branded merch helps you stay visible long after the conversation ends.

From budget-friendly handouts that travel easily to thoughtful mid-range kits and premium pieces that reflect your brand’s quality, this collection is built for real outreach and designed for genuine connection.

Made to Show Up Mini-Catalog

Discover practical, high-impact branded merchandise organized by outreach need and budget. From simple portable items for high-volume events to premium pieces that reinforce credibility and trust, merch that shows up in real life on desks, in bags, and in daily routines.

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Branded Merch That’s Made to Show Up
Budget-Friendly Outreach

Budget-Friendly Outreach

Designed for reach and built to move, these budget-friendly items are perfect for busy, high-volume events like job fairs, school events, and community days. Simple, portable staples such as pens, totes, drinkware, and small essentials move easily from hand to bag to everyday life, keeping your brand visible long after the event ends.

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Mid-Range Engagement Kits

Mid-Range Engagement Kits

More intention, more connection, and more to keep. These mid-range kits are ideal for open houses, recruiting events, volunteer appreciation, and customer engagement. Cohesive combinations of apparel, desk items, and accessories feel personal rather than promotional and earn daily use, driving higher brand recall through repeated exposure.

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Premium Brand Presence

Premium Brand Presence

Fewer pieces, stronger signal, and built for everyday life. These premium items reflect the quality and credibility of your brand. High-end apparel, bags, tech accessories, and thoughtful comfort pieces are designed to be kept and used in real routines, quietly reinforcing trust and confidence long after the outreach moment.

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