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This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



Promo That Causes FOMO

Promo That Causes FOMO

Exclusivity is like adding a rare keepsake to your scrapbook—each piece holds a special story and creates lasting memories. Just like collecting your favorite trading cards or snagging that limited-edition concert tee, people are drawn to items that feel rare and special. That’s the magic behind limited-edition branded merchandise—it doesn’t just promote your brand; it creates moments worth remembering.

Limited-edition products have the power to turn simple items into something customers will cherish. These products build anticipation, drive engagement, and foster a sense of connection with your brand. From exclusive giveaways to seasonal collections, limited-edition merchandise is the perfect way to make your brand stand out and create buzz that lasts. Let’s make this campaign a page worth turning to again and again.

Moments Worth Collecting

Just like a scrapbook filled with treasured memories, limited-edition branded merchandise helps capture moments that last. This lookbook showcases how incorporating limited-edition branded merchandise into your marketing can spark excitement and build buzz around your brand. Just as every photo tells a story, these branded collectibles leave a lasting impression. Let’s create something worth remembering.

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Moments Worth Collecting
Value of a Dollar

Value of a Dollar

Limited-edition merch doesn’t have to be expensive. Offer unique, collectible items that boost your brand’s value while staying on budget, just like the classics from the 80s and 90s—smart, affordable, and loved by all.

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Health is Our Wealth

Health is Our Wealth

Tap into the trend of healthy living with exclusive wellness merchandise. From water bottles to fitness gear, these products remind employees and customers that health is wealth—for them and your brand.

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Game Day Must-Haves

Game Day Must-Haves

Channel the excitement of game day with branded coolers, tailgating gear, and cozy hoodies. These limited-time products capture the spirit of the season, making your brand the MVP.

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Tis the Season

Tis the Season

Bring back nostalgic holiday cheer with limited-edition gifts. From custom ornaments to cozy scarves, these products spread joy and leave a lasting impression well into the new year.

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